Quick answer
Can I use AI to write social media posts?
Give it the real facts and ask for a short draft. Swap any hype for the detail a local customer would actually care about.
The jargon
The words you'll come across, in plain English.
- AI: artificial intelligence: computer tools that can write, answer questions or make pictures from what you type.
- Prompt: what you type to tell an AI tool what you want.
- AI image: a picture made by an AI tool. Never pass one off as your own work.
- ASA: the Advertising Standards Authority, which polices adverts, including social posts that promote your business.
- Fake review: a review that isn't from a real customer. Illegal for businesses to post in the UK.
Good ideas
What makes a good post idea?
- A finished job, with permission
- A seasonal reminder, like bleeding radiators before winter
- A question customers often ask
- A simple tip, within your trade
- A team or training update
- When you're available, and where
How to ask
How should I ask the AI?
Ask like this
Write three short, plain captions from these facts. Don't invent a customer quote, saving, guarantee or location. End with one simple way to get in touch.
Not like this
Write a viral post that makes us look like the best plumber in Britain.
An example
What does a good AI assisted post look like?
Facts: an old fuse box replaced, testing done, the customer happy for one cropped photo, no address shown, no saving measured. Ask for two short captions explaining the benefit to the customer, without inventing a review, a location, a price or a guarantee.
- Check the photo's yours to use
- Crop out names, addresses and alarms
- Check every technical and qualification claim
- Never pass off an AI picture as your work
- Only offer what you can actually do
Check it
What should I check before posting?
- The work and photo are genuinely yours to use
- The customer agreed, and you've noted it
- Nothing private or security related in shot
- Qualifications and results are accurate
- No fake reviews: since April 2025 they're illegal for UK businesses
- Your availability is real
A simple rhythm
How often should I post?
A month might have one finished job, one customer question, one seasonal tip and one business update. Skip it if there's nothing worth saying.
- Keep a folder of photos you're allowed to use
- Note what each customer agreed to
- Check technical claims against a proper source
- Change the topic, not just the wording
- Check scheduled posts again before they go out
- Count enquiries, not just likes
Quality
What matters most?
Loads of bland AI posts make you look less believable. Post when you've got real proof, advice or news.
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