Quick answer
Is Checkatrade worth it for tradespeople?
It depends on your trade, your postcode, the competition, your profile, how fast you reply, what jobs are worth and which plan you're on. Treat it as something to test and measure, not a guaranteed source of work.
The jargon
The words you'll come across, in plain English.
- Lead site: a website that sends you enquiries from customers, for a fee, like Checkatrade.
- Lead: an enquiry from someone who might become a customer.
- Membership: the plan you pay for on a lead site.
- Minimum term: how long you're tied in before you can leave.
- Renewal: when your membership carries on automatically for another term.
The current offer
How much does Checkatrade cost?
At the time of writing, Checkatrade's own pricing page shows a free plan, an Approved plan at £30 a month, and Growth plans from £59 a month, on 12 month memberships. It doesn't say whether those prices include VAT.
Plans, leads, prices, VAT, areas and contracts change. Get the full price, the minimum term, how to cancel and exactly what's included, in writing.
Ask before you sign
What should I ask before I sign up?
- What's the full price, with VAT and extras?
- What's the minimum term, and how does it renew?
- How many others in my trade cover my postcode?
- Are leads shared, capped, charged separately or guaranteed?
- What happens to my reviews and profile if I leave?
- What checks, reply targets or complaint rules apply to me?
- Can I download my own results?
Keep the answers and the terms they send you. If the phone call and the contract disagree, the contract wins. Put a reminder in your calendar well before any notice date.
Measure it
How do I measure whether it's working?
- Total cost, including extras
- Leads received
- Good leads
- Quotes sent
- Jobs won
- Money in, and profit
- Time spent replying
- Repeat and referred work
- Refunds, disputes or credits
An example
What does that look like in numbers?
This is just an example, not a forecast. Say it costs £1,200 a year and brings 30 leads, 10 quotes and 3 jobs at £700 profit each. That's £2,100 profit before taking off the £1,200 and your time replying. Change how many you win, or what you make on each, and the answer changes fast.
Don't rely on it
Should I rely on one lead site?
Do this
You measure it alongside your website, Google profile, referrals and past customers.
Not this
You stop building your own name, then lose every enquiry when the plan or your account changes.
Sources
Where this guide comes from.
Checked against these official pages on 27/10/2026. Next check due 27/01/2027. Things can change sooner, so check the official page before an important decision.
FAQs
Frequently asked questions.
How much does Checkatrade cost?
Its pricing page shows a free plan, Approved at £30 a month and Growth from £59 a month, on 12 month memberships. Check VAT and extras, and get the full terms in writing.
Does it guarantee jobs?
Don't assume so. Check whether they're promising leads, being seen, or actual jobs.
Should I sign up for a fixed term?
Only once you understand the minimum term, renewal, cancelling and what you could lose.
When should I review it?
Track it from day one, and set a date to decide before it renews.
How do I compare it with other lead sites?
The same way for each: total cost, good leads, quotes, wins, profit, admin time, contract risk and repeat work.
Do I own my reviews on it?
Don't assume so. Check their terms, and keep building reviews on your own Google profile too.
Got a question?
Send us a message and we'll point you in the right direction.
We're happy to help, even if it's not about a website.
